Grow fandom,
unlock opportunities
WMX helps artists build their brands and connect with fan communities both within and outside of the music world. We develop tailored business growth strategies to bring new products and experiences to market in order to amplify artists’ voices and captivate fans.

We function as a full-service creative agency for both Warner Recorded Music artists, as well as artists, sports, and entertainment brands not signed to Warner Music Group.
Brand and Licensing Partnerships
Retail Outlets
Tours Annually

Innovation is a core focus of WMX initiatives. We create immersive first-to-market artist experiences that engage fans worldwide through memorable activations which incubate new revenue streams and place artists at the forefront of emerging technologies including, gaming, metaverse experiences, web3, AI, VR, AR, experiential moments, phygital initiatives, interactive websites, and app design.

Growing Fandom

WMX’s Audience Intelligence team builds, grows, and engages fans with the use of new technology and data collected from direct audience interactions. We amplify artist impact globally and increase visibility by creating experiences that excite and inspire fans at every stage. We create activations that keep long-time fans connected, while acquiring new audiences to join the community. Our personalized marketing strategies encourage fan engagement across e-commerce, streaming and content campaigns. Additionally, we create communities to nurture long-term fan relationships through the creation of rewarding experiences and loyalty programs.


WMX is a leader in label e-commerce capabilities, igniting online retail success for our artists and brands. Our best-in-class e-commerce platforms maximize the consumer experience via store design, front and back-end management solutions, elevated product offerings, worldwide fulfillment, innovative social and AI commerce integrations, CRM technology, and an “always-on” creative marketing approach.


Our e-commerce capabilities include access to the expertise of leading European music and entertainment e-tailer EMP. EMP offers more than 25,000 items from hundreds of bands, brands and franchises.


Our Global Brand Licensing team creates physical and digital touchpoints for fans to deepen connections with their favorite artists.  We select best-in-class partners to create bespoke opportunities which reflect the artist's vision and build their presence in a wide array of both traditional and unexpected categories -- spanning everything from apparel and consumer products to gaming, emerging technologies and beyond.


WMX’s vast global distribution network extends across all retail sectors from luxury department stores to mass merchants and grocery. Our custom-curated product mix and distribution strategies enhance artists’ physical and online retail presence to optimize connections with fans.


WMX provides full service merchandise management to alleviate the complex burden of on-the-road commerce. We are a global one-stop-shop for creative, logistics and accounting -- handling everything from budgeting, inventory management, transport, venue settlement, and more. Run by hand-picked touring professionals with decades of experience, we optimize tours from clubs to stadiums.

VIP Experiences

WMX creates immersive, highly personalized fan experiences. Designed to create meaningful and memorable interactions between artists and fan communities, programs are tailored to each artist's style and vision, and range from traveling museums, tailgates, and pre-show private lounges to backstage tours, soundcheck parties, and meet-and-greets. WMX provides management from inception to completion -- including program ideation, on-sales, marketing support, sales tracking, product design and production, customer service, and more.

WMX collaborated with Nike on a trio of limited edition Grateful Dead Nike SB Dunk Lows inspired by the band's iconic dancing bears. Loved by Dead Heads and sneakerheads alike, the merchandise sold out instantly.