Sprite partnered with WMX to connect with a multicultural Gen Z audience. We created a social-first contest which crowd- sourced young creators to make a music video for Sprite Way artist, Moxie Knox. This hand-picked production team was provided with access to industry experts, premium gear, and a studio space in Los Angeles to bring this project to life. The music video premiered at a DTLA event, and was subsequently picked up by BET Network.
Tapping into the power of social media and e-commerce, Lizzo was one of the first artists to take advantage of TikTok Shopping with her Rumors campaign. To promote the single, we sold autographed CDs and cassettes directly to consumers through the platform -- they sold out in hours!
WMX collaborated with Nike on a trio of limited edition Grateful Dead Nike SB Dunk Lows inspired by the band's iconic dancing bears. Loved by Dead Heads and sneakerheads alike, the merchandise sold out instantly.
WMX partnered with Bose audio to create Stickmen Toys -- a free to mint collection of 5,000 utility-enabled, audio-visual NFTs celebrating DJ / Electronic duo The Stickmen Project. Warner Records is the first ever major label to give ownership of music IP as part of an NFT drop. Holding a Stickmen Toy provides collectors with brand collaborations, exclusive merchandise, as well as access to future Warner Records NFT drops.