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Our Work
At WMX, we’re dedicated to ensuring the longevity and elevation of our artists and the gratification of their fans.
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Stickmen X Bose

WMX partnered with Bose audio to create Stickmen Toys -- a free to mint collection of 5,000 utility-enabled, audio-visual NFTs celebrating DJ / Electronic duo The Stickmen Project. Warner Records is the first ever major label to give ownership of music IP as part of an NFT drop. Holding a Stickmen Toy provides collectors with brand collaborations, exclusive merchandise, as well as access to future Warner Records NFT drops.

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Lizzo x TikTok

Tapping into the power of social media and e-commerce, Lizzo was one of the first artists to take advantage of TikTok Shopping with her Rumors campaign. To promote the single, we sold autographed CDs and cassettes directly to consumers through the platform -- they sold out in hours!

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Grateful Dead x Nike

WMX collaborated with Nike on a trio of limited edition Grateful Dead Nike SB Dunk Lows inspired by the band's iconic dancing bears. Loved by Dead Heads and sneakerheads alike, the merchandise sold out instantly.

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case studies

  • Live event

Bacardí partnered with WMX for a 5-day activation at Spinnin’ Hotel. Spinnin’ Records’ annual poolside extravaganza during Miami Music Week featured 55+ hours of live music from the world’s most popular DJs and many bottles of Bacardi.

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  • Fitness Collab

WMX brought Nigerian mega star Burna Boy's Afro Fusion beats to fitness giant Peloton through the Artist Series, a collection of fitness classes dedicated to the catalog of a single musical act. With more than 20,000 rides, this was one of the instructor's most popular rides to date.

  • IRL Activation

WMX and Doritos launched the Limóbil: an eye-catching, instagram-worthy food truck and mobile party that hit the streets of LA to tap into the energy surrounding the Grammys. The Limóbil featured everything from DJ sets to special celebrity appearances and made stops in multiple neighborhoods.

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  • Fashion Collab

WMX collaborated with Nike on a trio of limited edition Grateful Dead Nike SB Dunk Lows inspired by the band's iconic dancing bears. Loved by Dead Heads and sneakerheads alike, the merchandise sold out instantly.

  • Social Commerce

Tapping into the power of social media and e-commerce, Lizzo was one of the first artists to take advantage of TikTok Shopping with her Rumors campaign. To promote the single, we sold autographed CDs and cassettes directly to consumers through the platform -- they sold out in hours!

  • Cosmetics Collab

My Chemical Romance partnered with HipDot Beauty to release the Three Cheers for Sweet Revenge collectors' makeup set.  Available via D2C and select key retailers such as Ulta and Hot Topic, the set was exclusively announced via Allure and SOLD OUT within three minutes of release. If was followed by an immediate pre-order, which sold out within four more minutes.

  • NFT

WMX partnered with Bose audio to create Stickmen Toys -- a free to mint collection of 5,000 utility-enabled, audio-visual NFTs celebrating DJ / Electronic duo The Stickmen Project. Warner Records is the first ever major label to give ownership of music IP as part of an NFT drop. Holding a Stickmen Toy provides collectors with brand collaborations, exclusive merchandise, as well as access to future Warner Records NFT drops.

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