next up
Moxie Knox appearing in a music video, a partnership between Sprite and WMX

case studies

  • Live event

Bacardí partnered with WMX for a 5-day activation at Spinnin’ Hotel. Spinnin’ Records’ annual poolside extravaganza during Miami Music Week featured 55+ hours of live music from the world’s most popular DJs and many bottles of Bacardi.

  • Fitness Collab

WMX brought Nigerian mega star Burna Boy's Afro Fusion beats to fitness giant Peloton through the Artist Series, a collection of fitness classes dedicated to the catalog of a single musical act. With more than 20,000 rides, this was one of the instructor's most popular rides to date.

  • IRL Activation

WMX and Doritos launched the Limóbil: an eye-catching, instagram-worthy food truck and mobile party that hit the streets of LA to tap into the energy surrounding the Grammys. The Limóbil featured everything from DJ sets to special celebrity appearances and made stops in multiple neighborhoods.

  • Reach

We partnered with FX to build awareness of Mayans M.C., showcasing the program's adrenaline-packed video assets by leveraging a high-impact site takeover, editorial sponsorship, and targeted media.

  • Fashion Collab

WMX collaborated with Nike on a trio of limited edition Grateful Dead Nike SB Dunk Lows inspired by the band's iconic dancing bears. Loved by Dead Heads and sneakerheads alike, the merchandise sold out instantly.

  • Custom Content

Honda Backstage is a docu-style video series that tells the raw, intimate stories behind some of today’s most promising emerging artists. Including Charlie Puth, Leon Bridges, Bebe Rexha to Julia Michaels, Honda Backstage has successfully provided a platform for 12 on the rise artists. 

  • Integrated program

UPROXX partnered with Intel to demonstrate the power of Intel Optane Memory. We created a 360 platform encompassing experiential custom video, an original documentary series, on the ground activations, and influencers, to make Intel synnonomous with creativity. The program put Intel's technology in the hands of musicians, artists, gaming experts and filmmakers so they could share a behind the scenes look at their creative process. CRE8 achieved massive success and was recognized as an AdAge Top 10 Branded Content Campaigns of the Year.

  • Social Commerce

Tapping into the power of social media and e-commerce, Lizzo was one of the first artists to take advantage of TikTok Shopping with her Rumors campaign. To promote the single, we sold autographed CDs and cassettes directly to consumers through the platform -- they sold out in hours!

  • Cosmetics Collab

My Chemical Romance partnered with HipDot Beauty to release the Three Cheers for Sweet Revenge collectors' makeup set.  Available via D2C and select key retailers such as Ulta and Hot Topic, the set was exclusively announced via Allure and SOLD OUT within three minutes of release. If was followed by an immediate pre-order, which sold out within four more minutes.

  • In-game integration

WMX helped Silk Sonic bring their signature style to Fortnite as part of the Icon Series celebrating the most dynamic figures in culture. The duo's metaverse launch included new outfits for players, a first-of-its-kind in-game radio station, and a player tournament.

  • Key audience targeting/contest/event

Sprite partnered with WMX to connect with a multicultural Gen Z audience. We created a social-first contest which crowd- sourced young creators to make a music video for Sprite Way artist, Moxie Knox. This hand-picked production team was provided with access to industry experts, premium gear, and a studio space in Los Angeles to bring this project to life. The music video premiered at a DTLA event, and was subsequently picked up by BET Network.

  • NFT

WMX partnered with Bose audio to create Stickmen Toys -- a free to mint collection of 5,000 utility-enabled, audio-visual NFTs celebrating DJ / Electronic duo The Stickmen Project. Warner Records is the first ever major label to give ownership of music IP as part of an NFT drop. Holding a Stickmen Toy provides collectors with brand collaborations, exclusive merchandise, as well as access to future Warner Records NFT drops.

  • Custom Content

UPROXX and Toyota created Adventure RX, an OMMA-Award-winning video series and immersive editorial destination, as a remedy for the generation that coined the term ‘burnout.’ Each episode captured unique and accessible adventures just outside the hustle of the city, organically shining a spotlight on Toyota’s multi-functional RAV4 and its host of features.

  • In-game integration

WMX created an interactive virtual concert experince for Twenty One Pilots, featuring in-game quests and 'virch.' This global experience reached fans in more than 160 countries -- with nearly 70% of viewers coming from outside the US.